Taking the stock of the work that had been done so far and beginning to explore how that might play out digitally.

Activities:

• A brand audit to identify gaps and accessibility issues
• Reviewing stakeholder and audience interviews from the discovery phase to gain insight into the brand, both as is and any aspirations
• Developing some ‘how might we…?’ statements to guide exploration into the development of the brand for digital
• Visualising some ideas about how we might explore developing the brand for digital applications

Facilitating a workshop with key stakeholders to gain insight into the digital application and ambition of Breast Cancer Now’s brand.

Activities:

• Examining the brand as it appeared in the existing digital estate, what was working, what was not
• Presenting the ‘how might we…?’ statements and pre-prepared explorations from the previous phase of work
• Inviting key stakeholders to share examples of digital experiences that inspired them
• Exploring the brands positioning in relation to those examples and the sector as a whole